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Marketing 5.0 : Technology for Humanity
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
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Interspecies Communication : Sound and Music beyond Humanity
A surprising study reveals a plethora of attempts to communicate with non-humans in the modern era. In Interspecies Communication, music scholar Gavin Steingo examines significant cases of attempted communication beyond the human—cases in which the dualistic relationship of human to non-human is dramatically challenged.From singing whales to Sun Ra to searching for alien life, Steingo charts the many ways we have attempted to think about, and indeed to reach, beings that are very unlike ourselves. Steingo focuses on the second half of the twentieth century, when scientists developed new ways of listening to oceans and cosmic space—two realms previously inaccessible to the senses and to empirical investigation.As quintessential frontiers of the postwar period, the outer space of the cosmos and the inner space of oceans were conceptualized as parallel realities, laid bare by newly technologized “ears.” Deeply engaging, Interspecies Communication explores our attempts to cross the border between the human and non-human, to connect with non-humans in the depths of the oceans, the far reaches of the universe, or right under our own noses.
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Humanity
Writings on human life and the refugee crisis by the most important political artist of our timeAi Weiwei (b. 1957) is widely known as an artist across media: sculpture, installation, photography, performance, and architecture.He is also one of the world's most important artist-activists and a powerful documentary filmmaker.His work and art call attention to attacks on democracy and free speech, abuses of human rights, and human displacement--often on an epic, international scale. This collection of quotations demonstrates the range of Ai Weiwei's thinking on humanity and mass migration, issues that have occupied him for decades.Selected from articles, interviews, and conversations, Ai Weiwei's words speak to the profound urgency of the global refugee crisis, the resilience and vulnerability of the human condition, and the role of art in providing a voice for the voiceless. Select quotations from the book:"This problem has such a long history, a human history.We are all refugees somehow, somewhere, and at some moment.""Allowing borders to determine your thinking is incompatible with the modern era.""Art is about aesthetics, about morals, about our beliefs in humanity.Without that there is simply no art.""I don't care what all people think.My work belongs to the people who have no voice."
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X4 Cradle of Humanity DLC Global Steam Key
This product is a brand new and unused X4 Cradle of Humanity DLC Global Steam Key
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Hostel Humanity
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Crimes Against Humanity : The Struggle For Global Justice
The definitive book on human rights law, now updated with a new chapter on war crimes in Ukraine and the continuing war in Gaza In Crimes Against Humanity, Geoffrey Robertson KC explains why we must hold political and military leaders accountable for genocide, torture and mass murder. He shows how human rights standards can be enforced against cruel governments, armies and multi-national corporations.This seminal work contains a critical perspective on events such as the invasion of Iraq, the abuses at Abu Ghraib, the killings in Darfur, the death of Milosevic and the trial of Saddam Hussein. Cautiously optimistic about ending impunity, but unsparingly critical of diplomats, politicians, Bush lawyers and others who evade international rules, this book will provide further guidance to a movement which aims to make justice predominant in world affairs. 'A beacon of clear-sighted commitment to the humanitarian cause ... impassioned ... exemplary ... seminal' Observer'A devastating critique of the inadequate response of the international community to violations of basic freedoms ... a formidable achievement' Evening Standard
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Humanity
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Humanity
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