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  • Global Entrepreneurship & Innovation
    Global Entrepreneurship & Innovation

    In a globalised world, entrepreneurial ventures and innovation projects today tend to function internationally across a range of different countries and regions in order to be successful.It is vital therefore for entrepreneurs, innovators and indeed all business professionals to be thinking and acting with a global mindset. This comprehensive textbook helps you to develop such a mindset by drawing on theory, research, examples and case studies.There is a strong focus on developing countries and emerging economies throughout the text given the centrality of these markets to successful business today.Dedicated chapters shine a unique spotlight on timely topics such as migration, immigration, ethnicity and digitalisation in relation to entrepreneurship.Case studies and examples are included from around the world and include small start-ups, SMEs and well-known international brands such as Amazon, Dyson and Uber. Written in an accessible style for readers, there are additionally a wide range of learning features in each chapter including learning outcomes, summaries and discussion questions, alongside visual aids. This text is essential reading for university and college courses related to international entrepreneurship and global innovation. Sarika Pruthi is Associate Professor in the School of Global Innovation and Leadership at Lucas College and Graduate School of Business, San José State University, USA. Jay Mitra is Professor of Business Enterprise and Innovation and Director of the Venture Academy at Essex Business School, University of Essex, UK, and Visiting Professor at Luneburg University, Germany.

    Price: 49.99 £ | Shipping*: 0.00 £
  • Technology Entrepreneurship : Bringing Innovation to the Marketplace
    Technology Entrepreneurship : Bringing Innovation to the Marketplace

    This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends.Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas.The book provides students with comprehensive guidance on the specialized field of ‘technopreneurship’.It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes. New to this edition:-All chapters updated to reflect the evolution of theory and practice in the field -New cases on digital entrepreneurship, growth and scaling-Extended geographical coverage of case studies-Entrepreneurial practices updated to include recent research-Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.

    Price: 59.99 £ | Shipping*: 0.00 £
  • Data Analytics in Marketing, Entrepreneurship, and Innovation
    Data Analytics in Marketing, Entrepreneurship, and Innovation

    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences.Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics.It features case studies that provide realistic examples of applications.This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing.Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery.Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques.Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

    Price: 89.99 £ | Shipping*: 0.00 £
  • Innovation and Entrepreneurship
    Innovation and Entrepreneurship

    How can management be developed to create the greatest wealth for society as a whole?This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship.A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas.He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’.To exploit change, according to Drucker, is to innovate.Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. With a new foreword by Joseph Maciariello

    Price: 19.99 £ | Shipping*: 3.99 £
  • Global Entrepreneurship Analytics : Using GEM Data
    Global Entrepreneurship Analytics : Using GEM Data

    This innovative book proposes new methodologies for the measurement of entrepreneurship by applying techniques of demography, engineering, mathematics and statistics.Using the data from the Global Entrepreneurship Monitor (GEM), statistical demographic techniques are used for the evaluation of data quality (EDQ), and a new methodology for the estimation of Specific Entrepreneurship Rates (SER) and the Global Entrepreneurship Rate (GER) is proposed.At the same time the authors present artificial intelligence techniques such as Fuzzy Time Series (FTS) to forecast data series of the entrepreneurial population.Finally, they present a case study of the implementation of Big Data in Entrepreneurship using GEM data that shows the latest technological trends for the management of data, in support of making more accurate decisions.Being a methodological book, the techniques presented can be applied to any dataset in different areas.Readers will learn new methodologies of analysis and measurement of entrepreneurship using data from the Global Entrepreneurship Monitor.They will be able to access the experience of the authors through each of the applied cases in which the reader is taken by the hand, both through the scientific method and through the methodology of construction of more accurate metrics in entrepreneurship, with less error. This book will be of value to students at an advanced level, academics and researchers in the fields of Entrepreneurship, Business Analytics and Research Methodology.

    Price: 19.99 £ | Shipping*: 3.99 £
  • Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology
    Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology

    The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector.These sections include: sustainable materials; innovation in design, range planning and product development; sustainable innovations in fashion supply chains; sustainable innovations in fashion retail and marketing; sustainable alternatives for end-of-life and circular economy initiatives; and more sustainable alternative fashion business models.

    Price: 90.50 £ | Shipping*: 0.00 £
  • Corporate Entrepreneurship and Innovation
    Corporate Entrepreneurship and Innovation

    Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship.Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic.After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy.The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts.Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value. It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors.To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market.Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy.The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture. This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level.The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition:- Fully revised and updated content throughout with new four-part structure- Brand new case studies in every chapter, featuring some of the world’s highest profile companies from across the globe- A greater focus on innovation, including a new chapter on this topic at the start of the book- New chapters on ‘Developing a Business Model’, ‘Managing Change’ and ‘Managing Risk’- New on-page glossary with key terms highlighted in the text and defined in the margins- New Activities and Group Discussion topics at the end of each chapterAccompanying online resources for this title can be found at bloomsburyonlineresources.com/corporate-entrepreneurship-and-innovation-4e.These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

    Price: 57.99 £ | Shipping*: 0.00 £
  • Digital Innovation and Entrepreneurship
    Digital Innovation and Entrepreneurship

    The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage.This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business.Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship.Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure.Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout.Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.

    Price: 40.99 £ | Shipping*: 0.00 £

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  • Is entrepreneurship a difficult path?

    Yes, entrepreneurship is a difficult path. It requires a lot of hard work, dedication, and perseverance. Entrepreneurs often face challenges such as financial uncertainty, long hours, and the pressure to make tough decisions. However, for those who are passionate about their ideas and willing to put in the effort, the rewards of entrepreneurship can be incredibly fulfilling.

  • Where do you start with entrepreneurship?

    You can start with entrepreneurship by identifying a problem or a need in the market that you are passionate about solving. Once you have a clear idea, you can start researching and validating your business idea to ensure there is a demand for your product or service. From there, you can begin creating a business plan, developing a prototype, and seeking out potential customers or investors. It's important to also educate yourself on the basics of business management, marketing, and finance to set yourself up for success as an entrepreneur.

  • What is your opinion on entrepreneurship?

    I believe entrepreneurship is a vital force for innovation and economic growth. It empowers individuals to pursue their passions, create new opportunities, and drive positive change in society. Entrepreneurship also fosters a culture of creativity, resilience, and problem-solving, which are essential for addressing the challenges of the modern world. Overall, I see entrepreneurship as a powerful engine for driving progress and prosperity.

  • Which degree program is better for entrepreneurship?

    There is no definitive answer to which degree program is better for entrepreneurship as it ultimately depends on the individual's goals, interests, and skills. However, many entrepreneurs find that a degree in business, such as a Bachelor of Business Administration or a Master of Business Administration, provides a strong foundation in areas such as marketing, finance, and management that are essential for running a successful business. On the other hand, degrees in fields like engineering or computer science can also be valuable for entrepreneurs looking to start tech-based businesses. Ultimately, the best degree program for entrepreneurship is one that aligns with the individual's interests and goals, and provides them with the necessary skills and knowledge to succeed in their chosen field.

  • Which course of study is better for entrepreneurship?

    Both business and entrepreneurship courses of study can be beneficial for aspiring entrepreneurs. A business course provides a strong foundation in areas such as finance, marketing, and management, which are essential for running a successful business. On the other hand, an entrepreneurship course focuses specifically on developing the skills and mindset needed to start and grow a business. Ultimately, the best course of study for entrepreneurship will depend on the individual's goals, interests, and learning style.

  • Are elite soldiers seen as desirable leaders in entrepreneurship?

    Elite soldiers are often seen as desirable leaders in entrepreneurship due to their strong leadership skills, discipline, and ability to perform under pressure. Their experience in high-stakes situations and strategic thinking can be valuable in the fast-paced and competitive world of entrepreneurship. Additionally, their training in teamwork and adaptability can be beneficial in leading a team and navigating the challenges of starting and growing a business. Overall, the qualities and experiences of elite soldiers can make them attractive candidates for leadership roles in entrepreneurship.

  • What is the difference between self-employment and entrepreneurship?

    Self-employment refers to an individual working for themselves, often as a freelancer or independent contractor, without necessarily creating a new business or taking on significant financial risk. On the other hand, entrepreneurship involves creating and managing a new business venture, often with the goal of growth and innovation. Entrepreneurs typically take on more risk and responsibility, and may seek to build a team, secure funding, and scale their business. While both self-employment and entrepreneurship involve working for oneself, entrepreneurship often involves a larger vision and long-term business strategy.

  • Should one drop out of college to focus on entrepreneurship?

    The decision to drop out of college to focus on entrepreneurship is a personal one and depends on individual circumstances. It's important to consider the potential risks and benefits of both options. Dropping out of college to pursue entrepreneurship may provide more time and resources to focus on building a business, but it also comes with the risk of not having a degree to fall back on. It's important to weigh the potential opportunities and challenges before making a decision. Ultimately, it's important to have a clear plan and realistic expectations before making such a significant decision.

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